Tanzania

888bet is the African consumer brand of 888 plc  — the company behind William Hill and Mr Green — launched across Africa in October 2022 through the 888AFRICA joint venture. Currently live in Kenya, Tanzania, Mozambique, and Zambia, 888bet combines 888's 20+ years of global betting expertise.

Parimatch is a globally recognised betting and casino brand with a well-established Tanzanian operation since 2018, including over 32 physical retail shops across 12 cities. GBT licensed and accepting M-Pesa, Tigo Pesa, Airtel Money, and HaloPesa.

GSB (Gal Sport Betting) is a fast-growing East African operator launched in Tanzania in 2020, now also licensed in Uganda, Zambia, and South Sudan. The brand stands out for its hybrid retail-online model — with physical betting shops in Tanzania alongside digital platforms in all 4 markets

SportPesa is one of East Africa's most established betting brands, operating across Kenya, Tanzania, and South Africa. The platform is best known for its massive jackpot products — the Tanzania Supa Jackpot has produced prize pools exceeding TZS 1.28 billion.

Premier Bet is one of the widest-reaching sportsbooks in Africa, operating in 17 countries from its Lusaka, Zambia headquarters — including Tanzania, Zambia, Uganda, Nigeria, Cameroon, DRC, Mozambique, Malawi, Mali, Gabon, Chad, Rwanda, Sierra Leone, Guinea, Congo, and Angola. Founded in 2013 by Editec